Baxter of California

Baxter of California is the ultimate male grooming brand, intended for men looking for products that are both effective and elegant without being overly sophisticated.

Baxter of Calfornia‘s slogan could well be “The ultimate playboy’s line”. The brand was created in Beverly Hills in 1965 by Baxter Finley, a big name on the New York advertising scene who had difficulty adapting to the California sunshine.

In his quest for the ultimate men’s moisturizer (one which wouldn’t smell like the endless flowery alternatives already on the market), the ad mogul ended up a business man in his own right, creating his own label and with it the first ever “men only” cosmetics line.

Baxter of California soon rose to stardom among Califonians and became the brand of choice of Hollywood stars and surfers alike.

In more recent news, Baxter of California has just opened the Baxter Finley barber shop on La Cienega Boulevard in Los Angeles.