Dior Phone Saphir "Dazzling Red"

All mobile phone manufacturers have already launched, or have at least dreamed of launching, a couture phone, in partnership with a fashion label. Motorola, Samsung and LG on one side, Dolce & Gabbana, Armani and Prada on the other. What can you say, apart from that it’s all a bit cheap!

To make things easier, Dior are launching their own phone, called simply the Dior phone. It’s a far cry from the handsets mentioned above, and is a thorn in the side of the Vertu and the other phones that really stand out, yet is still up to date technologically speaking, with quad band, Bluetooth, multimedia (2 megapixel camera, mp3…)

The true innovation with the Dior phone, though, is My Dior, a mini-telephone with a Bluetooth link, which is perfect attached to a handbag and allows the user access to the majority of features of its bigger brother, but from a distance.

The version you can see here is the “Dazzling Red”, with a sapphire crystal body. It is less exclusive and less aesthetically pleasing than the diamond version, but less than one fifth of the price.

Will it also prove popular with customers?