Il n'y a que le Style qui compte…
For their Low Pro Football collection, Adidas Originals is promoting a unique message…
Last summer we presented you with the Adidas Originals collection. To promote this famous pair of shoes, Adidas has created a series of commercial videos, the secrets of style, which can be watched in their entirety here. Regular readers will have already noticed our friend Christopher (WAD)!
This series of videos aside, a Style Contest has been organised. The aim is simple: go to a shop (rue de rivoli), get yourself photographed (in Adidas attire), or post a photo on the website, with the aim of proving that you too have style. Some bloggers have also been invited to participate and you can admire their efforts here! (Organised by Isobar)
What do you think?
YOU SHOULD LIKE
Moi je voudrais pas dire…mais je crois que c’est la meilleure campagne ADIDAS ORIGINALS connue à ce jour.
LOW PRO FOOTBALL SHOES
ONLY STYLE MATTERS
Je suis très septique sur le ton, et surtout sur le casting de cette petite brochette parisienne qui me rappelle plus la Perle vers 21h que l’esprit Adidas Originals.
Ou alors c’est la “leçon de style” associée qui rend le tout irritant..
En revanche, je trouve que le “style contest” est une très bonne idée, bien réalisée en plus, sans arrogance; les clichés des bloggers sont très justes, très “Adidas Originals” du coup.
as de pik as de pik …