Gucci Museo, Florence

The Gucci Museo is situated a few feet from the Palazzo Vecchio, inaugured last september, it tells the story of the legendary brand founded in 1921 by Guccio Gucci.

The museum is installed in a 14th century building, the Pallazzo della Mercanzia, (formerly the trade court) on the Piazza Signoria. Inside, 1700 square meters with a café, a library, a gift shop, a space dedicated to contemporary art and, well, the museum.

We start the afternoon by a launch in the Gucci Café on the ground floor. Our table is in the Rizzoli library giving us a great view on art books and Florence antique armorial bearings.

Everything here is marked Gucci. The brown and white sugar are in the form of the double G, matching the tablecloth and the coffee cup.

For the Gucci addicts you can find all of the above in the gift shop, selling almost only products impossible to find anywhere else.

The Museum

We then continue with a tour of the museum.

While it was tempting to write an in-depth description of everything we saw, we decided we would rather just post pictures, trying to show you the amazingness state in which we were in front of each showcase. We hope they will make you want to book a trip to Florence…

The famous quote from Aldo Gucci, Guccio’s son starts the tour. Eighty years later the man is still right.

The suitcase above is made of zebras’ skins and is obviously vintage considering the zebras’ hunt is now (fortunately) forbidden.

This Seville Cadillac from 1976 is entirely made of Gucci symbols: chrome steel rims with a logo-hubcap, green and red stripes, monogrammed hood and many more…

The museum takes three stories, the ground floor is dedicated to luggages, Guccio Gucci having started to sell his trunks while he was doorman at the Savoy hotel.

The other two stories, displays the Flora print, handbags, ball gowns, jewels, here are a few pictures.

We strongly recommend you stop by the museum if you’re ever in Florence, the experience is really worth it.

The entrance is only 6€ (8$) and 50% of the sale goes to a fund dedicated to help restore Florence’s historic buildings.

Gucci Museo
T: (39) 055 759233027
Tous les jours de 10h à 20h (23h pour le restaurant)
Piazza della Signoria, 10
50122 Firenze, Italie
http://www.guccimuseo.com