Nike FFF & the Away Project

Last week Nike unveiled its new away shirt for the French Football Team, in the style of the ‘marinière’ – the traditional striped shirt.

Far from the typical mariner theme of Armor Lux and Saint James, Nike has distanced itself from paths already well-worn, by producing this radical new shirt; elegant, attractive and comfortable. And that is no mean feat. A tight-fitting, yet not suffocating, shirt, it is a product of Nike’s ‘Considered Design’ approach which uses the brand’s new technological advances in eco-friendly fabric manufacture.

Thinking along the same lines, Colette will dedicate a special feature on blue and white stripes beginning 28^th March, with exclusive products from Chanel, Yves Saint Laurent, Ladurée, Les Ateliers Ruby… here are a few samples.