Oliver Peoples 2011
One of the few eyewear labels to have succeeded in creating a thoughtful artistic representation of core brand values, Oliver Peoples’ latest campaign offers a quirky take on intellectual snobbery coupled with poignantly delicate eroticism.
The 2011 campaign marks a departure from last season’s nonchalant and eccentric efforts, leaning towards a more sensual and lingering tone.
Shot by the photographer Lisa Eisner, former fashion editor at Mademoiselle and Vogue USA, the campaign explores the intimacy between the singer-songwriter Devendra Banhart and his girlfriend Rebecca Schwartz.
Eisner plays gracefully on the notion of voyeurism, pausing to reflect on the lovers’ bodies through a series of close-ups in a touching hommage to sight in general and to Oliver Peoples’ eyewear in particular.
Delightfully retro, the 1950’s architecture of the Rainbow House is the perfect compliment to this vintage-inspired collection. The aptly-named « Gregory Peck » model is the embodiment of a Hollywood icon’s timeless geek chic.
Another distinctive model is the « NDG Flip Clip », at once aesthetic and functional, while retaining a retro flavour.
A far cry from the candour of porno chic à la Tom Ford, the Oliver Peoples 2011 campaign emerges as a journey both sensory and sensual, an exploration of intimacy which nods knowingly to the famous French couples of the Nouvelle Vague.
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vous venez de me sortir d’une situation difficile, car je ne trouvait pas de lunettes convenables et avec cette marque c’est exactement ce que je cherchais! merci