Viktor & Rolf : Printemps-Eté 2009
Viktor & Rolf created the event of Fashion Week with their show that was only available to watch online. No stars, no journalists, no buyers, just web surfers.
6 months previously, Viktor & Rolf launched their Internet site with much ceremony. It’s in this world, a real virtual experience, that the show takes place, more precisely in the “Grand Salon”.
Another special feature is that top model Shalom Harlow is the only girl on show. Her body is reproduced electronically so that she can model the entirety of the new collection.
“A collection designed by Viktor & Rolf for the web, with a digital prism used in the conception of the clothes, the result of a request from the ‘la chose’ agency for something original.”
You can watch the show here: www.viktor-rolf.com
Photo Credits: Claire Robetson and C. Barton Van Flymen for WWD.COM
Extremely well choreographed by:
Artistic Director: Bram Claassen
L’Oréal – Parfums Viktor & Rolf
Marie Gulin, Ruis Mendes
Artistic Direction: Arthur Castillon, Diva Escandon, Thomas Ishii, Bastien Dequest Pinasseau
TV Producer: Nicolas Buisset
Technical Director: Maxime David
Production: Lumini
Director: Areski Ferhat
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Oui, excellente démarche & encore une très bonne utilisation du web par le duo Viktor & Rolf. Ils ont encore bien tirés leur épingle(de couturier) du jeu sur cette fashion week. Virtuellement bien présent aussi dans la presse papier à ce que j’ai pu en lire. Encore un cas d’école.
M-A-G-N-I-F-I-Q-U-E!!!
Congratulacions.